My daughter is in the process of starting not one, but two home businesses. The first, a cat boarding facility, is going to be years in the making, thanks primarily to a good deal of red tape. The second, a daycare, is more immediate.
She is obviously then in the throes of all the muddle of getting an enterprise started — from dealing with bureaucracy to creating her brand and incorporating it into all types of promotional materials.
When it comes to advertising first impressions are important. So if a company brochure is your introduction to potential clients, you want to make sure that it’s designed to impress.
The main goal of a brochure is to not just tell people who you are, but what you do. It’s a tool that can be broadly distributed at little cost. As they are relatively economical to produce too, you can even create several to focus on various segments of your business.
Not everyone has the time, or software to create their own brochure, but if you do, and want to give it a try on your own, here’s a website that explains how to “Design a Ready to Print Brochure in Photoshop”: http://tinyurl.com/r334eh.
Whether you decide to have the brochure done professionally or in-house, there are important factors to consider before you get the project started. Here’s an informative website with some great tips to consider: http://tinyurl.com/3fwrys5.
Once you’ve got the key elements decided for design, selecting the right photos or illustrations will make your finished project picture perfect. Having completed the perfect brochure, the last thing you want is to find yourself on the wrong end of a copyright issue. There are a number of wonderful online resources for accessing images legally and within a variety of budgets. Here are a few favourites for illustrations and photos:
